Case study — 03 / 05
2025 · Packaging Designer
Being Well Gummies
A calm, coherent packaging system for everyday wellness.
A nutraceutical range that makes wellness feel less clinical — a flexible packaging system for melatonin, biotin and multivitamin gummies, each with its own mood but a shared calm.
- Client
- Being Well — Trusted Wellmart
- Year
- 2025
- Scope
- Packaging System · 3D Visualisation · Art Direction
Being Well — Trusted Wellmart — A calm, coherent packaging system for everyday wellness.
Scroll to read
(01) — Overview
Wellness packaging usually falls into two camps: sterile pharmacy or sugary candy. Being Well needed something in between — credible enough for a supplement, warm enough to feel like part of a daily ritual.
The system uses a consistent white window, arch motif and typographic hierarchy, then shifts colour, pattern and illustration to give each product its own emotional temperature.
The brief
The range had to hold three very different benefits — sleep, hair and skin, daily energy — under one brand, while remaining legible in a crowded e-commerce grid and on a pharmacy shelf.
The approach
- 01
Create a shared pack skeleton: brand block, window, benefit line and a distinct bottom colour field.
- 02
Give each variant a mood through illustration and colour — midnight blues for sleep, soft blush for beauty, warm citrus for energy.
- 03
Carry the system into clean 3D visualisations so the client could see the range as a family before print.
Selected frames
03 images
One family, three moods: sleep, beauty and daily energy.
01
Midnight blue and cloud-soft illustration for the sleep variant.
02
Blush tones and delicate botanicals for the beauty range.
03“A calm, coherent packaging system for everyday wellness.”
Being Well — Trusted Wellmart · 2025
(02) — Outcome
What itachieves.
A scalable system ready for new SKUs without a redesign.
Clear shelf hierarchy that lets shoppers compare benefits at a glance.
Photoreal 3D mockups for launch and e-commerce.
