Case study — 01 / 05
2026 · Brand Designer
Heritage by Viha
A luxury identity rooted in Indian craft.
A complete visual world for an ethnic luxury label — from the portrait emblem and wordmark to packaging, print and the quiet details that make a brand feel heirloom-worthy.
- Client
- Heritage by Viha
- Year
- 2026
- Scope
- Brand Identity · Packaging · Art Direction
Heritage by Viha — A luxury identity rooted in Indian craft.
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(01) — Overview
Heritage by Viha began with a simple tension: how do you make tradition feel contemporary without sanding away its soul? The answer was not to modernise the motifs, but to give them room to breathe.
The identity centres on a hand-rendered portrait emblem — a quiet nod to the women who wear the label — framed by a considered palette of terracotta, walnut and antique gold. Every touchpoint, from the tissue paper to the hangtag, was treated as part of the same story.
The brief
Ethnic luxury is a crowded space, often caught between ornate tradition and generic minimalism. The brand needed to feel premium and contemporary while staying unmistakably Indian — with an identity that could live beautifully across fabric, paper, foil and screen.
The approach
- 01
Build the identity around one ownable mark: a finely drawn portrait emblem that carries the brand's warmth and lineage.
- 02
Pair it with a high-contrast serif wordmark and generous negative space, letting the craft details do the talking.
- 03
Create a tactile packaging language — deep walnut, warm ivory, gold foil and woven textures — that feels like an heirloom before the product is even opened.
Selected frames
03 images
The portrait emblem, framed and printed on textured handmade paper.
01
Walnut-brown carry bags with gold foil detailing.
02
A tactile system of boxes, tags and woven swatches.
03“A luxury identity rooted in Indian craft.”
Heritage by Viha · 2026
(02) — Outcome
What itachieves.
A complete identity system spanning emblem, wordmark, typography and colour.
Packaging and carry-away pieces designed to be kept, not discarded.
A cohesive brand presentation that positions Viha as a modern ethnic luxury house.
